Tony, thanks for pointing that out. It was a typo error on our part when we announced the title. This video has always been 30 seconds so no changes to the title or its length were made at all. We'll be more careful next time! :)

It was great to speak with you on the phone the other day. For the benefit of the rest, let me just explain that there were two types of entries: one for FAME and the other for past Eyeka CFEs including Coke Zero. The ones entered for fame received additional points because clearly, more effort had been put into those. The result however shows just how high the judges scored the non-Fame ones. Eyeka was not part of the jury. We had a Creative Director from BBH, the CEO of Iris and 3 judges from the client side. We know that this particular Call-for-Entry has not been as smooth sailing as the others, but we truly appreciate all your feedback and suggestions. We'll do our best to make next year's award much much better. :)