References

Goal : Generate insights about "the future of digital banking" and "the future of credit cards".

Concept : Consumers express their insights in a visual format with no restrictions

eYeka's Answer : A worldwide 3 weeks call for entries where we ask consumers to imagine a new banking relationship in the digital age and to imagine the credit card of the future through visual contributions.

Results : 178 entries co-shaping the vision of a future credit card, and 87 visual insights on the banking relationship in the digital age.

Goal : To support Hotel Ibis’ integrated summer campaign based on the « Everyone in pyjamas » claim.

Concept : Consumers to create short videos as an echo to the main TV campaign, with a large-scale voting campaign on a brand microsite.

eYeka's Answer : 2 months call for entries, the consumers were asked to create funny and surprising movies illustrating that "everyone is in pyjamas".

Results : 100+ movies submitted, enabling the brand to run a very successful voting campaign on the dedicated microsite. Everyone is in pyjamas, truly.

Goal : Generate buzz about the brand new line of shoes "Fluid Trainer".

Concept : Create videos focusing on the flexibility of the shoe.

eYeka's Answer : South East Asia call for entries to submit videos/animations that imagines a pair of shoe that is as fluid as water.

Results : A total of 74 videos were received. 1 entry has been amplified over YouTube and 3 used in Adidas' stores

Goal : To drive engagement around the Nike Air Max 90 european launch.

Concept : Co-creation operation using the mash-up concept : Nike provides brand content to consumers, and they have to remix it.

eYeka's Answer : 2 months call for entries.

Results : 218 clips have been broacasted in youtube, and the winning one on MTV.

Goal : To drive consumer engagement around FootLocker's claim "It's a sneaker thing".

Concept : Video co-creation campaign giving the opportunity to the public to create the next Footlocker TV commercial for MTV.

eYeka's Answer : 2 month call for entries, asking consumers to show us how crazy they are about their sneakers.

Results : 100+ videos, enabling footlocker to engage its consumers through a voting campaign on YouTube. Winning video broacasted on MTV.

Goal : Generate a digital wave of enthusiasm for the Return of the classic 500g Danette pack.

Concept : A co-creation campaign giving consumers a chance to show their enthusiasm for the return of the classic Danette pack.

eYeka's Answer : A 2-month call for entries

Results : 114 videos with significant insights on the brand. Content was integrated on the brand's blog.

Goal : Position Coke Zero as a brand that fosters self-realization among younger audiences in South East Asia in coherence with the “It’s Possible” brand signature.

Concept : Engage consumers in video/animation generation and leverage consumer-generated content as Coke Zero’s next TVC.

eYeka's Answer : A 2-month call for entries to gather videos and animations around the brief: IIlustrate that “It’s Possible” with Coke Zero in a 30 second video”.

Results : Despite the geographical restriction, a total of 67 outstanding and highly creative videos were received from the Singapore community. The winning video’s creator was used as Coke Zero’s next TVC, which is the 7th most recalled ad of August 2009, according to Synovate.

Goal : Create different mode of communication for a new handbag line "Chanel Unlimited".

Concept : Tell a story of consumers' interpretation of Chanel Unlimited.

eYeka's Answer : A 2 month video/animation call for entries where creators tell us what Chanel Unlimited means to them.

Results : 69 videos

Goal : To amplify and viralize the brand’s Possession launch to increase awareness of it’s 20th anniversary celebration using social media.

Concept : Tease people on the unveiling of a new celebrity ambassador based on “Piaget . Possession . Celebrity”.

eYeka's Answer : Launch a 2 month video/animation call for entry for consumers to come up with a viral teaser on who the next celebrity for Piaget will be. China creators were also invited to participate for the first time. eYeka also took over Piaget’s Facebook and Youtube account management.

Results : Over 80 videos generated for the call for entry, with the top 2 winning works out of the 4 from China. The Piaget Facebook Page also gained 25,000 highly engaged fans in 3 months.

Goal : To shape the next RAYMOND WEIL brand campaign by gathering insights and perception of the brand from stakeholders.

Concept : RAYMOND WEIL By You campaign that places stakeholders at the heart of the brand

eYeka's Answer : A social co-creation campaign as the first phase of the campaign, inviting all RAYMOND WEIL’s stakeholders to submit their perception of RAYMOND WEIL today and their vision of the RAYMOND WEIL of tomorrow.

Results : Over 10,000 votes and 200 entries received.

Goal : To leverage on the design-thinking approach to generate insights from China, Taiwan and Hong Kong females on beauty and their touch points for buying beauty products.

Concept : Through the concept of "My Life Philosophy," understand the female consumer's concept of beauty

eYeka's Answer : A 1 month call for entries to get consumers so submit illustrations together with text to detail their philosophy of life and beauty, and at the same time through blogs, get creators to showcase their beauty routines and touch points.

Results : More than 1,500 entries in total for all 3 markets

Goal : Celebrate the 40th birthday of Kickers and feed the brand's positioning.

Concept : Engage consumers in the celebration of Kickers' 40th birthday by gathering authentic brand content and insights.

eYeka's Answer : 3 call for entries - a "Red vs. green" happening, a "Kickers Band" casting and a Kickers Brand inspirational content co-creation.

Results : A strong engagement reflected by the content received, and deep insights in the brand's perception.

Goal : To promote Armani's Get Together perfumes by engaging the target audience in the communication plan.

Concept : An European co-creation campaign created by Armani’s agency: « design the next TV/display Armani advertising campaign ».

eYeka's Answer : A 2 months call for entries on Eyeka.com, integrated with the Armani site developed by Armani’s agency

Results : More than 400 entries received, seeing the microsite and enabling strong consumer engagement results through an voting campaign

Goal : Convey enthusiasm around Energie’s core brand values.

Concept : A brand content co-creation campaign illustrating Energie’s « Style Clash ».

eYeka's Answer : A 2 months call for entries.

Results : 126 videos received, content distributed through communication campaign in movies theaters, in Vogue Hommes International, in outlets and online.

Goal : Illustrate Generali's claim "Responsible Generation" in order to gather insights and engage Generali's consumers and internal stakeholders.

Concept : Gather both the consumers and Generali's employees' vision of the claim in order to generate insights and engagement.

eYeka's Answer : Co-creation campaign, engaging both the Generali employees and its consumers. Contents were then hosted and voted for on a dedicated website.

Results : Deep insights on Generali's claim perception, and key learnings about the relationship between responsibility and environmental concerns

Goal : To raise awareness of Sony’s new brand message “Make. Believe”

Concept : Challenge consumers to show the moment where their dreams become reality

eYeka's Answer : A worldwide, 2 month video/animation call for entries for consumers to identify their dreams and then imagine them as reality, essentially to showcase the spirit of “Make. Believe”. Consumers illustrate that anything that they can imagine, they can make real.

Results : 71 entries were received from around the world

Goal : To drive conversion to sales on Philips’ web site.

Concept : Source user-generated videos featuring consumers using Philips’ products, with a feed to Philips' UGC video portal.

eYeka's Answer : 1 month video call for entries - the consumers are asked to "Share with us your daily experience of Philips products"

Results : More than 130 genuine product reviews. Content used to seed Philips’ online video portal as well as for consumer insights generation, increasing conversion to sales. Numerous insights on product usage and context (kitchen, bathroom, etc.)

Goal : To create videos to introduce the new Philips GoGear music players

Concept : Co-create content illustrating the "Let Your Ears Decide" concept to showcase that the quality of the player is critical

eYeka's Answer : A global 3 months video/animation call for entries to create videos/animation showing the experience of listening to music with superb sound quality.

Results : 85 qualified entries were received. Philips loved the content generated so much, they decided to place them in the GoGear players.

Goal : Link the Hybrid concept with Honda's brand DNA.

Concept : Gather the consumers' point of view about the hybrid concept, in order to get inspirational videos, generate insights, brand content, and engage the Honda community.

eYeka's Answer : Inspirationnal brand content co-creation campaign, amplified by an ambassador's contest. The videos have been used to feed Honda's Facebook page.

Results : 150+ videos submitted through Eyeka. Content amplified through a viralisation phase and leveraged on the brand's Facebook page to generate consumer engagement.

Goal : Generate buzz for Renault's electric cars preorder launch, targetting the digital/tech savy 18-34 consumers.

Concept : Showcase Renault ZE upcoming launch as a truly revolutionary event.

eYeka's Answer : Co-creation campaign of video trailers, presenting ZE's arrival as an upcoming blockbuster movie called "helloZEworld. All the content are leveraged through a dedicated facebook page, and several ambassador contests across facebook, twitter, digg stumbleupon.

Results : More than 130 videos generated in less than 15 days. +4.000 Facebook fans in the brand's target audience in one month. More than 11.000 shares on Facebook.

Goal : To create buzz around the reopening of the newly renovated Club Med Bali.

Concept : Challenge consumers to interpret Happiness in a photograph.

eYeka's Answer : Open call for photographers to submit their interpretation of happiness. The top 9 chosen by popular vote gets to compete at Club Med Bali for 5 days in a challenge that will award him or her a photography assignment for Club Med.

Results : A total of 456 photographs was received from 152 photographers in 12 countries.

Goal : Help the EU promote prevention messages on good health practices among European 18-25 y.o.

Concept : Get the 15-25 y.o. to become the EU’s ambassadors, providing advice to their friends in short videos seeding dedicated microsites.

eYeka's Answer Eyeka : Video & Photo call for entries, asking the eyeka community to "Share your tips and advice to address the 15-25’s health problems"

Results : Strong audience involvement through online voting campaign. Unique insights gathered and input in the development of the EU’s communication strategy.