References
Ammado
Goal : Create buzz around the company’s “Giving Circle” website feature
Concept : Video/Animation to generate a buzz and inspire people to make a difference
Eyeka's answer : A 2-month call for entries to gather videos/animations
Results : Over 60 creative and unique videos and animations were received. Content utilised by brand as viral marketing tools.
“I’m really amazed by the results of the campaign. The creative consumers could really understand what the Giving Circle is and present it with different ways in high quality videos”
Peter Colon, Co-Founder & CEO of Ammado
Club Med
Goal : To create buzz around the reopening of the newly renovated Club Med Bali
Concept : What’s your interpretation of Happiness
Eyeka's answer : Open call for photographers to submit their interpretation of happiness. The top 10 chosen by popular vote gets to compete at Club Med Bali for 5 days in a challenge that will award him or her a paid photography assignment for Club Med
Results : A total of 456 photographs was received from 152 photographers in 12 countries!
Coke Zero
Goal : Extend current “It’s Possible” marketing campaign to Coke’s creative consumers
Concept : Engage consumers in video/animation generation and utilize consumer-generated video as Coke Zero’s next TVC
Eyeka's answer : A 2-month call for entries to gather videos and animations around the tagline: “It’s Possible”
Results : Despite the geographical restriction, a total of 67 outstanding and highly creative videos were received from the Singapore community. The winning video will be rewarded SG$10,000 and will be used as Coke Zero’s next TVC!
HP Video Tips
Goal : Help consumers become more IT savvy through educational but entertaining user-generated videos
Concept : “Learn with a twist” video tips
Eyeka's answer : A 2-month call for entries to gather computer tip videos. Campaign also includes a social media activation – audit, revamp and maintenance of brand’s social media profiles and groups / community management
Results : 83 outstanding and highly diverse video tips received. Content being seeded onto the Eyeka microsite & activated on Facebook. Apart from the 3 winners, 20 shortlisted finalists are still vying for the people’s choice prize which will be decided through voting on the microsite.
MTV
Goal : Engage consumers and familiarise themselves with the MTV brand
Concept : Creation of branded content: MID/Visual Identity
Eyeka's answer : a worldwide 2-month call for entries to gather videos/animations
Results : Over high quality 200 video/animations were received. Content broadcasted on MTV channels in the region.
Best-of
Eyeka's selection
